Tuesday 9 February 2010

News - Don't forget the Burberry 3D glasses



Its good news for us Brits this week as Burberry is staying put in the fashion capital for London Fashion Week (from the 19th Feb). But don’t fret if you haven’t been invited on to the front row list – let’s face it, it’s a pretty hard task unless your Emma Watson or Gwyneth Paltrow. This year the British brand will be streaming the show around the world in 3D. Ok, so the glasses may look slightly nerdy but just think of the experience - to witness the show first hand and practically in front of you. “3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics” said Christopher Bailey, Chief Creative Officer. This is certainly an event to good to miss; the catwalk show will be held at The Chelsea College of Art, on the afternoon of February 23rd. But can also be seen, with the helping hand of 3D spectacles, in New York, Paris, Dubai, Tokyo and Los Angeles.

Even us mere mortals can get in on a piece of the fashion action, as Burberry is teaming up with SKY to create a 3D package of the pre-show event and backstage footage. If all else fails, the show will be streamed in 2D online, where viewers can comment on the event using Facebook and Twitter - all in real time of course.

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