Out And About In London, Take A Trip To Child Of Jago In Shoreditch
With London Fashion Week just behind us, and the likes of Vivienne Westwood sitting on the brands front row, (though it’s not surprising as her son Joseph Corre is the brains behind the business along with Simon Armitage.) But, hey if it means the catwalk gets extra press attention then so what, as all the designs lived up to expectation from the ‘make do and mend’ styles to the twist on tweed.
Certainly, the shop lives up to its name too, based on the Victorian novel ‘Child of Jago’ by Arthur Morrison, it gives the impression that you are entering a London Victorian slum. So don’t expect a warm welcome, but do expect to be hit with an uncomfortable yet unique fashion buzz, the sort that is usually built up over time. You would never guess that the business was only set up 18 months ago, from the array of treasured trinkets, think: limbs of plastic dolls hung from the ceiling to army styled coats dangling from extravagantly dressed rails, as the Dandy meets Rock and Roll with a slice of Saville Row tailoring served up on the side.
A wonderful edition to the East End, not only are the clothes startling but they also sustainable. Made to get better with age, not worse, Child Of Jago is heading the fight against fast fashion. Each fabric combination is rendered in such a way it would be practically impossible to copy. A clever concept that is sure to catch on more widely. Indeed, the brand already has a loyal consumer base and links with Selfridges and Hervia Bazaar (Manchester.) Expanding rapidly, catch this brand while it’s super unique within its own stylish bubble and take a peek.
It’s certainly worth a visit to the shop, even if it’s just for a chance to experience the fantasy fashion world.
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