Monday, 1 March 2010

One To Watch - Brilliant Beth Is Buzzing With Ideas




(Work by Beth Davis)

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Coco Chanel

This quote sums up the fashion philosophy in which Beth Davis works, and on a bright sunny morning reaching for the sky, certainly doesn’t seem beyond this talented photographer. Dressing like a seven year old, vintage French girl, it’s clear she is unfazed by fashion and knows what she wants to achieve.

Having grown up in the world of Fashion and Textile at School in Suffolk – like many fashion students these days, Davis knew she had to stand out from the crowd. Moving to London, certainty sent her in the right direction, she exclaims, ‘The photography came about later on as I grew to love the work of other fashion photographers and wanted to explore the medium for myself.’ Rather, than being uncertain about her work, which you may expect from a recent graduate (completing her degree in 2008), she seems truly at ease and in control of her path.

Confident and composed, it’s no surprise that Davis effortless fashion edge sprung up naturally. But, where does this passion stem from, simply she says, ‘Tim Walker and Paolo Roversi have a special place in my heart, and I always have their work to aspire to.’ There’s no denying that her work has the same sensual dream like qualities as both her idols. In fact, Camilla Seckin a recent interviewee choose Davis to collaborate on her lingerie photo shoot for just this very reason. Davis suggests that, ‘we’re (her and Camilla Seckin) are quite different in our approach but it actually worked out amazingly,’ and as they say the proof is in the pudding, (take a look at the pictures uploaded).







(Work of Tim Walker and Paolo Roversi, Beth Davis)

Her amazing photographs, which range from vintage fashion shoots to the slightly more avant-garde concepts, (though she claims, ‘I’m not really one of the cool kids’), seems to be gaining media attention. Working with the publication fashion156 and LauraLaura, there is no end to this girls talents. Branching out in to illustration, she admits, ‘I think my work has a lot of cross overs with other creative mediums.’ So, what’s next for this rising star? Well, Davis says, ‘I am currently focusing more on illustration, with a view to maybe turning it into something physical like print design.’ Indeed, she brings her personal style, which she explains is, ‘Nostalgia and Britishness’ to all her projects, so surely whatever she turns these skills to next will become fabulous fashion success.

Take a look at her work - www.bethdavisonline.co.uk

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